Baiju, who was the jersey sponsor of the Indian cricket team, is trying to get a foothold in the IPL series as his contract has come to an end. Dream 11 is already a key partner in the IPL series.
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Instead of choosing one of these three companies, the BCCI is reportedly planning to select all three to offset Vivo’s revenue loss of Rs 440 crore. A senior BCCI official confirmed this.
“We plan to select one sponsor and 2 official partners for the IPL series. Accordingly, Vivo could easily recoup Rs 440 crore if the BCCI receives a third of the Rs 440 crore from the sponsoring company and receives a certain amount from the remaining two official partner companies, ”he said.
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However, at present, according to a report released by the BCCI, the new sponsor may bid at least Rs 300 crore. In this case, it is widely rumored that Geo will overtake all three companies and tap into the sponsorship rights.
Dream 11 and Baiju have already sponsored cricket matches. Baiju has been the jersey sponsor of the Indian team and Dream 11 has been the partner for the IPL series. But Amazon has never sponsored a cricket series.
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The company is all set to sponsor the IPL series only with the coming of Diwali and Dussehra festivals. Thus, it is said that it is difficult for Amazon to get sponsorship for the IPL series.
It has been reported that the competition for sponsorship is only between Amazon and Baiju, which are already sponsoring cricket matches. It is said that if Geo also participates in the competition, it will be more likely to sponsor the IPL series as an individual behind all three companies.