After BCCI removed Chinese mobile company Vivo from the sponsor of the 2020 edition of the Indian Premier League (IPL), many companies have now entered the race. The Board of Control for Cricket in India (BCCI) officially announced on Thursday that it is removing Vivo as sponsor of IPL for the next one year. After this, many companies have come in this race.
These companies include companies like Coca Cola, BYJUs and Dream 11. BCCI’s deal with Vivo was for five years and was worth Rs 440 crore. There was one more year left for this deal and due to tensions between India and China, the BCCI has canceled the deal. However, this deal will be less than expected but still it will be a profitable deal for BCCI.
Experts say that companies like Amazon are also eyeing this and it is also possible that BYJUs, which sponsor Team India’s jerseys, can also seize this opportunity. It is being claimed that if BYJUs becomes the sponsor of Team India then it will be a profitable deal for both.
Not only this, Unacademy, Dream 11 and MyCircle 11 are also in the race. Now it has to be seen who is able to take this opportunity and becomes the next sponsor of Team India.
It is to be known that since the clash between the soldiers of India and China in East Ladakh in June this year, many people had said to boycott Chinese goods. When the IPL Governing Council talked about retaining the sponsor, people on social media protested against it. After this the BCCI decided to suspend the deal.
IPL will start next month
The 13th season of the IPL will begin in the UAE from 19 September next month. Its final match will be played on 10 November. Initially the league was to be played in India in March, but it was postponed in view of the rising outbreak of Corona virus.
Suspense on new sponsor
According to sources, the Chinese company Vivo will be sponsor in the next year i.e. 2021, the deal will last till 2023. The new sponsor will be announced soon for this year, but everyone is waiting for which company the board will prepare for the sponsorship in such a short time.
2199 crore was signed
In 2017, Vivo India acquired the main sponsor rights of IPL for Rs 2199 crore. This led the league to pay him around Rs 440 crore every season. This Chinese mobile company removed soft drink giant PepsiCo, which had a deal of Rs 396 crore in 2016.